The volume will enable students and professionals in the fiels of graphic design and visual communication to better understand existing marks and logos and apply the principles of rhetoric to create persuasive new ones. It offers a descriptive model with practical guidelines for systematic and structured working.
Publisher: Niggli
Weight: 0.3kg
Size: 148 x 210mm
Pages: 144
Published: September 2016
Language: English
Origin: Switzerland
ISBN: 9783721209570