Typography: Formation and Transformation demystifies typographic design by explaining how letters, words, lines, paragraphs and columns are formed, what makes them unique as design elements, and how they can express character and emotion.
By mastering these basic principles, the typographic designer can transform a purely utilitarian composition into a visually powerful statement that conveys both the intellectual meaning and emotional impact of a message. Good typography supports reading, but it should also be a source of visual pleasure and inspiration.
Publisher: Niggli
Weight: 1.1kg
Size: 220 x 275mm
Pages: 160
Published: September 2009
Language: English
Origin: Switzerland
ISBN: 9783721204957